Download e-book for iPad: Ads, Fads, and Consumer Culture: Advertising's Impact on by Arthur Asa Berger

By Arthur Asa Berger

ISBN-10: 1442241241

ISBN-13: 9781442241244

ISBN-10: 144224125X

ISBN-13: 9781442241251

The 5th version of this approachable textual content attracts on either educational and utilized views to supply a full of life critique of latest advertising’s results on American personality and culture.

Berger explains how ads works through using a psycho-cultural method, encouraging readers to consider ads and ads in additional analytical and profound methods. one of the issues he addresses are the position of manufacturers, the matter of self-alienation, and the way either relate to intake. Berger additionally considers the Values and way of life (VALS) and Claritas typologies in advertising and marketing. distinct chapters learn particular ads and advertisements from a number of views, together with semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist research. Ads, Fads, and patron Culture presents an obtainable evaluation of ads within the usa, spanning concerns as diversified as sexuality, politics, industry learn, shopper tradition, and extra; supporting readers comprehend the position that advertisements has performed, and maintains to play, in all our lives.

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society by Arthur Asa Berger

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