New PDF release: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

ISBN-10: 0823253708

ISBN-13: 9780823253708

ISBN-10: 0823253716

ISBN-13: 9780823253715

in the course of the “golden age” of radio, from approximately the past due Twenties till the overdue Nineteen Forties, ads companies have been arguably an important assets of radio leisure. such a lot nationally broadcast courses on community radio have been created, produced, written, and/or controlled by means of ads organisations: for instance, J. Walter Thompson produced “Kraft track corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condo espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little cognizance from media students and historians. through repositioning the advertisements as a primary agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the function of advertisements in tradition, the mixing of media industries, and the position of commercialism in broadcasting history.

Based mostly on archival fabrics, A be aware from Our Sponsor mines company documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; supplier documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange courses; and the voluminous correspondence among NBC and enterprise executives within the NBC documents on the Wisconsin old Society.

Mediating among audiences’ wish for leisure and advertisers’ hope for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American kind of advertisement tradition. In recounting the heritage of this manner, Meyers enriches and corrects our knowing not just of broadcasting historical past but additionally of advertisements background, company background, and American cultural background from the Twenties to the 1940s.

Show description

Read or Download A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio PDF

Similar media studies books

Radio in the Digital Age (Digital Media and Society) by Andrew Dubber PDF

Radio’s impression are available in nearly each nook of recent media. Radio within the electronic Age assesses a medium that has not just survived the demanding situations of a brand new technological age yet certainly has prolonged its achieve. this isn't a ebook approximately electronic radio, yet particularly in regards to the medium of radio in its many analogue and electronic varieties in an age characterized via electronic applied sciences.

Policy and the Popular - download pdf or read online

The publication is an interdisciplinary exploration of the complexities of ‘popular’ tradition as a class of public coverage. It ways the notions of ‘cultural coverage’ and ‘popular tradition’ flexibly, reading what every one involves suggest, explicitly or implicitly, in terms of the opposite. This generates a wealthy number of methods, but in addition a couple of identifiable commonalities.

New PDF release: Das moderne Brasilien: Gesellschaft, Politik und Kultur in

In der Folge von Globalisierungsprozessen und der veränderten Bedeutung von Nationalstaaten wird zunehmend eine transnationale soziale Ungleichheitsforschung gefordert, die gleichzeitig regionenspezifische soziohistorische Besonderheiten berücksichtigt. In diesem Sinne geht es in diesem Buch um eine Zusammenführung interdisziplinärer Beiträge aus historischer, kultur- und religionssoziologischer, sozial- und politikwissenschaftlicher Perspektive, die von führenden und innovativen Wissenschaftlern verfasst wurde, die in verschiedenen Regionen Brasiliens tätig sind.

Read e-book online Lügen die Medien?: Propaganda, Rudeljournalismus und der PDF

Die Mehrheit der Bürger vertraut den Medien nicht mehr. Viele haben erkannt: Eine von Konzerninteressen, Hochglanzwerbung und politischer Agitation à l. a. "Deutschland geht es so intestine wie nie zuvor" (Angela Merkel) geprägte "Berichterstattung" hat mit der sozialen Realität wenig gemein. Eine "Kernschmelze des Vertrauens" (Edelman belief Barometer 2017) findet statt.

Additional resources for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Example text

Download PDF sample

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers


by Mark
4.2

Rated 4.34 of 5 – based on 16 votes