New PDF release: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

ISBN-10: 0823253708

ISBN-13: 9780823253708

ISBN-10: 0823253716

ISBN-13: 9780823253715

in the course of the “golden age” of radio, from approximately the past due Twenties till the overdue Nineteen Forties, ads companies have been arguably an important assets of radio leisure. such a lot nationally broadcast courses on community radio have been created, produced, written, and/or controlled by means of ads organisations: for instance, J. Walter Thompson produced “Kraft track corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condo espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little cognizance from media students and historians. through repositioning the advertisements as a primary agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the function of advertisements in tradition, the mixing of media industries, and the position of commercialism in broadcasting history.

Based mostly on archival fabrics, A be aware from Our Sponsor mines company documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; supplier documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange courses; and the voluminous correspondence among NBC and enterprise executives within the NBC documents on the Wisconsin old Society.

Mediating among audiences’ wish for leisure and advertisers’ hope for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American kind of advertisement tradition. In recounting the heritage of this manner, Meyers enriches and corrects our knowing not just of broadcasting historical past but additionally of advertisements background, company background, and American cultural background from the Twenties to the 1940s.

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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers

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